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Reach Reporting Wraps Successful Debut at Accounting & Business Expo in Sydney
Springville, Utah, United States — March 21, 2026 — Reach Reporting, the leading provider of financial reporting and budgeting services, wrapped up a successful two-day exhibition at the Accounting & Business Expo 2026 held March 18–19 at the International Convention Centre in Sydney, Australia. The event drew more than 3,000 accounting, finance, and business professionals and featured over 100 exhibitors and 150 speakers across the two-day program.
Reach Reporting’s booth attracted strong interest from Australian accountants, bookkeepers, fractional CFOs, and business owners looking to modernize their financial reporting and advisory workflows. Attendees experienced live demonstrations of the platform’s automated reporting engine, visual dashboards, 3-way budgeting and forecasting, and the recently launched MYOB integration — a key draw for Australian professionals who rely on MYOB as their primary accounting platform.
“The energy at the Accounting & Business Expo was incredible. Meeting our Australian clients and new prospects face to face gave us a much deeper understanding of how firms in this market are approaching advisory services and where Reach Reporting fits into their growth plans,” said Arthur Boutin of Reach Reporting. “The response to our MYOB integration was especially exciting — it’s clear that Australian professionals have been waiting for a reporting tool that works natively with the platforms they already use.”
Among the most frequently discussed topics at the booth were Reach Reporting’s category-leading ratings on the Intuit App Marketplace, where the platform holds a 4.9-star rating in the Financial Reporting category — the highest of any app — and leads in both the FP&A (Financial Planning & Analysis) and Client Advisory Services categories. Attendees were also keen to explore how the platform’s integrations with Intuit QuickBooks Online, Intuit QuickBooks Desktop, and Xero could complement their existing tech stacks.
The Accounting & Business Expo appearance marks a significant step in Reach Reporting’s continued expansion into the Australian and Asia-Pacific markets. The company plans to maintain an active presence in the region and continue building relationships with the firms and professionals it connected with at the event.
“This is just the beginning for us in Australia,” added Boutin. “We came to Sydney to listen, learn, and show what we can do — and we’re leaving with the kind of relationships that will shape our roadmap for this market going forward.”
About Accounting & Business Expo
The Accounting & Business Expo is Australia’s premier event for accountants, finance leaders, and business owners. Held annually at the International Convention Centre in Sydney, the event features over 150 speakers, 100 exhibitors, and 10 conference tracks, attracting more than 3,000 visitors and 2,000 decision makers.
About Reach Reporting
Reach Reporting is a leading financial reporting and budgeting service provider, helping businesses, CPAs, and Advisors streamline their financial focus through automated reporting and budgeting. Our tool makes budgeting, forecasting, and reporting easy, fast, and efficient with its powerful yet intuitive features. Automate repetitive tasks and make better data-driven decisions in minutes.