Social media has become an essential tool for businesses, and accounting firms are no exception. With an estimated 3.96 billion people on social media in 2021, there is a massive audience waiting to hear from you. The opportunities social media presents for accounting firms are endless, from finding new clients to keeping your current clients informed about industry news and deadlines. In this beginner’s guide, we’ll go over the where, when, and what of social media for accounting firms.
Where to Post:
There are several social media platforms available, and each has its own set of pros and cons. At the time of a recent survey, LinkedIn, Facebook, and Twitter were the most popular social networks used by accounting firms, with LinkedIn taking the first place. Instagram is also a popular choice, especially for firms with a younger target audience. Do your research and find out where your target audience spends their time.
When to Post:
Posting consistently is key. It is recommended that you post something every day for maximum results. However, we understand that accounting firms are busy, especially during tax season and the end of the year. Using a third-party app like Hootsuite, Zoho, or Buffer can help you schedule and upload your posts, making social media management easier.
What to Post:
Your social media posts should strike a balance between being informative, inspirational, and funny. Avoid being a billboard for your firm by constantly singing your praises. Instead, show off your firm’s personality, highlight what’s important to the firm, and provide helpful tips for your clients. Visuals are always more engaging than text alone, so create simple visuals to share using various apps available.
Ideas of Things to Post:
Some ideas for social media posts include friendly reminders about deadlines, significant events in the industry, and essential business timelines. You can also spotlight someone in your office, talk about a success story of a client or even quote a 5-star review you received. Inspirational quotes and humor also work well. Additionally, blog articles on your website are easily sharable and can drive traffic to your website.
Integrating social media into your accounting firm’s marketing plans is essential. By consistently staying visible to your clients, chances are they will remain loyal to you. Use social media as a tool to find new clients, and keep your current clients informed about industry news and deadlines. With as little as six hours a week spent promoting your company on social media, you can substantially increase exposure for your business.