A Case Study

ben cooper

Financial Reporting Transformation

Ben Cooper, Founder, Amplify

In order to help you the best, tell us what kind of business would describe you?

“It is a better experience for my clients than anything I’ve ever been able to provide before.”

Ben Cooper

Founder, Amplify


The Company

Amplify, founded by Ben Cooper in 2016, emerged from a vision cultivated during an MBA program and experiences with a group of investors in Nashville, Tennessee. Amplify set out to redefine the landscape of financial advisory services. However, the journey wasn’t without its challenges, notably the limitations posed by traditional spreadsheet approaches.

The Challenge

Amplify faced significant hurdles with the conventional spreadsheet-based system. They are overwhelmed with hours of data preparation and customization for each client. This method was time-consuming and also lacked scalability and efficiency. They needed a solution that seamlessly integrate with accounting platforms while offering superior customization and formula capabilities.

The Solution

Amplify’s turning point came with the discovery of Reach Reporting. This comprehensive tool distinguished itself by its ability to save time, enhance client experiences, and facilitate the quick onboarding of new clients. It marked the beginning of a transformative journey for Amplify, enabling a level of service previously unattainable with traditional methods.

The Summary

Amplify’s journey with Reach Reporting is a testament to the transformative power of innovative financial tools. Amplify overcame the limitations of basic reporting tools, unlocking new avenues for creative and effective financial analysis. Ben Cooper’s encouragement for other advisors to adapt and learn from these advanced tools highlights a broader industry trend towards more insightful, personalized, and impactful financial advisory services. Understanding clients’ deeper business goals is crucial for tailoring services effectively, strengthening connections, and helping achieve those goals.


Enhanced Client Experience

The platform’s extensive customization options not only improved client engagement but also personalized the financial reporting process, mirroring each client’s brand and ethos.

Time Savings

Amplify has significantly reduced time spent on manual data input and report recreation, allowing for more efficient workflows.

Deeper Discussions

Deeper and more insightful discussions with clients. These conversations often revolved around financial metrics and business strategies, enriched by the inclusion of non-financial data for a comprehensive view of business health.

“At the end of the day it is about bringing clarity to the numbers.”

Ben Cooper

Founder, Amplify

Download Case Study